The Tubi ‘Interface Interruption’ commercial aired during Super Bowl LVII was a breakthrough in the advertising world. Not only was it a clever way to advertise a streaming service, but it also broke the boundaries of what people expect from a commercial.
More Details Explaining Why the Tubi Super Bowl LVII Commercial is Going Viral
The commercial was a great example of how creative and innovative advertising can be. It began with what seemed like the normal Super Bowl LVII telecast. Suddenly, they were confused when the TV started go through the menus on its own to play a movie from the Tubi app instead of the game. This sequence of events left viewers wondering what was happening, and it instantly made the commercial go viral as people reacted on social media conveying how the commercial left them tricked and confused.
The commercial was incredibly effective due to its unexpectedness and its ability to capture the attention of its viewers. It was a great example of how subtle messaging can be used to advertise a product, and it made it seem as though the TV had gone to the Tubi app and begun streaming a movie without any prompting from the viewer. Many people admitted they first thought that someone had sat on the remote in their living room.
The Tubi Super Bowl LVII commercial was a creative way to advertise a streaming service, and it had a great message behind it. It was both clever and innovative, and it had the desired effect of leaving viewers stunned and intrigued. It was a great example of how to capture the attention of viewers, and use subtle messaging to advertise a product.