Does Diageo Firing P Diddy From Ciroc Prove They are Racist? Circo IG Posts Deleted by Sean Combs Allegedly After Shocking News

Sean Combs, better known as P Diddy, is no longer the face of Ciroc vodka and DeLeón tequila. The rapper and entrepreneur was fired by Diageo, the world’s largest spirits company, after he filed a lawsuit against them for racial discrimination and unfair promotion of their liquor brands.

Why Does P Diddy Think Diageo is Racist?

According to the lawsuit, Combs claims that Diageo breached their contract by failing to pay him royalties and bonuses for his role as a brand ambassador and co-owner of Ciroc and DeLeón. He also alleges that Diageo discriminated against him and other Black-owned liquor brands by favoring white-owned ones, such as Casamigos tequila and Aviation gin.

Combs says that he helped Ciroc grow from a struggling brand to a global leader in the vodka market, generating over $2 billion in sales for Diageo. He also says that he invested millions of dollars in DeLeón, a premium tequila brand that he acquired with Diageo in 2014. However, he claims that Diageo did not support his efforts to market and distribute the brands, and instead focused on promoting their white-owned competitors.

Diageo denies the allegations and has asked the New York Supreme Court to dismiss the lawsuit. The company says that Combs was paid fairly and generously for his services, and that he failed to fulfill his obligations as a partner.

Diageo also claims that it has a strong track record of supporting diversity and inclusion in the spirits industry, and that it respects Combs’ contributions to Ciroc and DeLeón. However, many people feel that P Diddy getting fired from Ciroc is proof that his claims about them being racist might be valid.

P Diddy aka Sean Combs Allegedly Deleted All Ciroc Posts From His Instagram

The news of Combs’ firing came as a shock to many fans and followers of the rapper, who is known for his lavish lifestyle and frequent references to Ciroc in his songs and social media posts. Combs has since deleted all Ciroc-related posts from his Instagram account, where he has over 20 million followers.

The dispute between Combs and Diageo is the latest in a series of controversies involving celebrities and liquor brands. In recent years, several stars have launched or partnered with spirits companies, hoping to cash in on the booming demand for premium drinks. However, some of these ventures have faced legal challenges, regulatory hurdles, or public backlash.

For example, George Clooney and Rande Gerber sold their Casamigos tequila brand to Diageo for $1 billion in 2017, but were sued by a Mexican company that claimed they stole their name and logo.

Ryan Reynolds sold his Aviation gin brand to Diageo for $610 million in 2020, but faced criticism for featuring a controversial actress in an ad campaign.

And Nick Jonas and John Varvatos launched their Villa One tequila brand in 2019, but were accused of cultural appropriation by some Mexican activists.

P Diddy is one of the greatest business men ever, so there’s no doubt he already thinking of way to bounce back in the realm of premium alcoholic beverages.

Explore Related Articles

Hip Hop

Lil Nas X ‘Satan’ Nike Shoes Promoting Illuminati 666 Devil Worship...

Is Lil Nas X a follower of Satan, and why is Nike promoting Devil worship? Lil Nas X's Nike shoe Air Max 97's contain a demonic slogan and real human blood. To make things worse there are only 666 pairs available, which pays homage to the Illuminati Devil worshipping...
JordanThrilla Staff
JordanThrilla Staff

Is Lauren London Pregnant in 2021? Rumors of Lauren London’s New...

Is Lauren London pregnant in 2021?. A new report from an LA newspaper claims that Lauren London is expecting. Details are seem slim right now, but Lauren London is allegedly having a baby shower to celebrate later this week. This brings up the question is Nipsey Hussle the father? Given...
Hip Hop

Did Kodak Black Commit Suicide? Here is Why People Fear Kodak...

JordanThrilla Staff
Hip Hop

Did Quavo Break up with Saweetie? Quavo Unfollows Saweetie After Threesome...

JordanThrilla Staff
Hip Hop

Did ‘CCP Thugs’ Discord Group Hack Young Thug’s RICO Court Hearing...

JordanThrilla Staff
JordanThrilla Staff

Rapper Money Mitch Dead: Why Did Money Mitch Commit Suicide?

Sad news has hit the hip-hop world once again, Marcus Pettis aka Money Mitch is dead at 23 years old. According to reports Money Mitch committed suicide during a shootout with cops in Palm Beach Florida. He was close friend of Lil Baby. How Money Mitch Killed Himself According to reports...
Hip Hop

Here’s Why a Video Has People Wondering if Doja Cat Does...

JordanThrilla Staff
Hip Hop

Nick Cannon Reveals How He Decides Which of His 6 Baby...

JordanThrilla Staff
Hip Hop

Who Killed Gillie Da Kid’s Son YNG Cheese? Stephen Jackson Edits...

JordanThrilla Staff