Chloe Bailey is one of the most popular and talented singers in the music industry today. She rose to fame as one half of the R&B duo Chloe x Halle, alongside her sister Halle Bailey. The sisters have been praised for their harmonies, songwriting, and production skills, and have earned multiple Grammy nominations and awards. Chloe Bailey has also branched out as a solo artist, releasing her debut album “In Pieces” on March 31, 2023.
Chloe Bailey’s First Week Album Sale Numbers Were Much Lower than Expected
However, despite her massive fan base and social media presence, Chloe Bailey’s album did not perform well on the charts. According to Chart Data, “In Pieces” debuted at #119 on the Billboard 200, the main chart for albums in the United States. The album only sold 10,000 copies in its first week, a disappointing number for such a hyped-up project.
Many people were shocked by the low sales of “In Pieces”, as they expected Chloe Bailey to sell more based on how popular and well-known she is. Chloe Bailey has over 20 million followers on Instagram and over 10 million followers on Twitter. She is also known for her viral videos on TikTok, where she showcases her singing, dancing, and acting skills. She has received praise from celebrities like Beyoncé, who signed Chloe x Halle to her label Parkwood Entertainment, and Zendaya, who called Chloe Bailey her “queen”.
Why Did Chloe Bailey’s “In Pieces” Album Flop?
It seems that social media popularity does not always translate to people actually buying the music from the artist. This is not the first time that a social media star has flopped on the charts. For example, Dixie D’Amelio, who has over 50 million followers on TikTok, only sold 5,000 copies of her debut album “The Social Tourist” in its first week. Similarly, Addison Rae, who has over 80 million followers on TikTok, only sold 3,000 copies of her debut album “Obsessed” in its first week.
Some possible reasons for why social media stars struggle to sell albums are:
- They have a lot of casual fans who only follow them for their personality or looks, but are not interested in their music.
- They have a lot of young fans who do not have the money or access to buy or stream music legally.
- They face a lot of competition from other artists who have more established fan bases and more promotion and marketing.
- They do not have a clear musical identity or style that sets them apart from other artists.
- They do not have enough quality or originality in their music to appeal to a wider audience.
Whatever the case may be, Chloe Bailey’s album flop is a wake-up call for her and other social media stars who want to pursue a music career. They need to work harder to create music that connects with their fans and attracts new listeners. They also need to find ways to convert their social media followers into loyal supporters who will buy and stream their music. Otherwise, they risk being forgotten or overshadowed by other artists who have more substance and success in their music.