Kanye West’s highly-publicized split from Adidas has caused much speculation on the internet as to whether the two will be getting back together. Recent viral rumors have circulated, suggesting that the Adidas and Kanye camp are working on restoring their business relationship, although there is not yet any concrete evidence to support these claims.
The Evidence Fueling the Rumor that Adidas is Renewing Their Cancelled Contract with Kanye West
Kanye West and Adidas formed a business partnership in 2013, which included the release of the hugely successful Yeezy collection. However, the relationship got off to a rocky start when Kanye made some controversial remarks about slavery. The relationship further deteriorated after alleged anti-Semitic comments were made by Kanye, leading to Adidas cutting ties with the musician.
The news that Adidas is projected to lose around $1 billion in revenue after cutting ties with Kanye further fueled the rumor that the two are working to restore their business partnership. Social media has been abuzz with rumors that the two are negotiating a renewal of their cancelled contract, although as aforementioned there is currently no proof to support this.
Kanye West famously said that Adidas couldn’t drop him days before they cancelled his contract. It would be very ironic if they are coming crawling back to him after realizing that his brand was the driving force of the company’s resurgence in the shoe market.
The rumor has been fueled by the fact that Adidas still owns the rights to the Yeezy brand designs, and was reportedly planning to remanufacture the shoes without the Yeezy brand name and logo, which Kanye owns all rights to. Based on the negative reactions the general public had to the idea of generic Yeezy sneakers without the branding, many people believe that Adidas is in negotiations with Kanye in order to work out a new deal that would allow them to continuing selling the shoes with his YZY logo and brand name.
However, Adidas has remained tight-lipped and has not yet released an official statement regarding the rumors, so take everything with a grain of salt. It is clear that Adidas and Kanye West have a lot to gain from restoring their business partnership. Adidas stands to benefit from the huge success of the Yeezy brand, while Kanye would be able to continue to create and release his designs. However, it is currently unknown whether the two have started working towards the renewal of their contract.