Wingstop has been promoting chicken wings since its conception, but the economy is forcing the brand to turn to more meaty thighs. Wing-stop has created a new virtual brand called “Thighstop”. Like the name entails all its core products use chicken thighs rather than the usual chicken wings.
Why did Wingstop create Thigh-Stop?
Reports say that the price per unit of the chicken wings has increased in recent months. In an interview with CNN Wingstop CEO Charlie Morrison claimed that the price per pound of chicken wings increased from $0.98 to $3.22, which is an over 300% rise. In comparison chicken thighs are said to be around $1.61 a pound, roughly 50% of the cost of wings. This means on every “Thighstop” meal sold they would be making roughly twice the profit of a Wingstop sale.
The stark rise in chicken wing prices has been partially connected with a shortage of factory workers, and meat plants struggling to meet demand due to the COVID-19 crisis. The trickle down effect is leaving its mark on the restaurant industry.
With the creation of Thighstop many people are wondering what it means for Rick Ross, who is one of Wingstop’s most famous owners. We all know how much he loved the lemon pepper wings, it’s even in some of his most quotable lyrics. Will those lemon pepper thighs hit the same way? The answer can’t be official until Rick Ross shares his thoughts.
If you want to order a Thigstop meal you can head over to Thighstop.com. You can choose between boneless and bone-in thighs on each of the menu items.
Author: JordanThrilla Staff
Explore Related Articles
Social Media Reacts to Cara Delevingne Stalking Megan Thee Stallion at...
The Billboard Music Awards was an extravagant affair where some of the best artists in the music industry showed up in their best outfits. One of the main attractions of the show was Megan Thee Stallion, but her time on camera was shrouded with the strange behavior of Cara...
Hurricane Hookah? Man Smoking Hookah in Hurricane Ida Floodwater Using a...
During a serious Hurricane most people stay inside, and try to remain as dry as possible. However, in some cases it can be time to go outside, relax, and enjoy yourself like it's a sunny day. A perfect example is a viral video showing a man smoking a hookah...
Did iShowSpeed Get a Chance to Smash Ice Spice for His...
Is Speed smashing Ice Spice going to become reality? It was a moment that had the entire socila media world in shock; on his 18th birthday, iShowSpeed decided to take a risk and FaceTime Ice Spice in the hopes of scoring a date. The streamer behind a popular YouTube...
